• Kia presents exterior design of the new EV4, unveiling saloon and hatchback variants ahead of 2025 Kia EV Day event
• EV4 embodies Kia’s ‘Opposites United’ design philosophy, blending sharp lines with bold, technical details
• Aerodynamic design features low bonnet, fastback profile, and unique roof spoiler
• New saloon and hatchback models broaden appeal of Kia EV range
• Further details of Kia EV4 to be revealed in due course

Kia Corporation today unveiled the EV4, showcasing both the EV4 saloon and EV4 hatchback models ahead of the brand’s second Kia EV Day event, which will be held in Tarragona, Spain.

Developed to enhance the appeal of Kia’s EV offering, targeting a broad demographic, the EV4 features a modern design and advanced technologies that resonate with lifestyle-focused buyers who are eager to explore.

“The Kia EV4 is a clear reflection of our commitment to rethink mobility, and expand the boundaries of what design can achieve. By offering both saloon and hatchback variants, we are bringing to our customers, the unique experience of modernity and practicality that defines the Kia EV family, in a way that suits their varied lifestyles and needs” said Karim Habib, Executive Vice President and Head of Kia Global Design.

“Offering a fresh take on the saloon, the EV4 saloon features a sleek, low nose and long-tail silhouette. The EV4 hatchback is a nimble, versatile all-rounder. Distinctive and clean, it is built to excel in any situation.”

Rooted in Kia’s ‘Opposites United’ design philosophy, the EV4 typifies harmony achieved through contrasts in a manner not seen before in the compact segment. This ethos is highlighted in the vehicle’s dynamic profiles, which blend sharp, distinctive lines with bold, technical detailing.

The EV4 demonstrates Kia's vision for the next generation of electric saloons through its innovative silhouette, presenting a new typology in a uniform EV market.

Every element of the EV4’s design speaks to a forward-thinking character, embodying a sense of freedom and exploration that resonates with drivers seeking innovation and versatility. With both the EV4 saloon and the EV4 hatchback models, Kia’s unique design approach ensures both models are equally at home on urban streets or continent-crossing adventures.

The EV4 hatchback has a contemporary, solid look, defined by its contrasting black vertical C-pillars and crisply executed lines. Robust fenders and machined 19-inch wheels add visual strength and a sense of dynamic energy, while geometric patterns applied to the car’s lower body sections emphasise its innovative nature.

The EV4 hatchback’s rear profile mirrors the strong proportions of its saloon sibling while adding its own unique character. Sharply sculpted lines, wide-positioned taillights, and a sloping rear window create a clean, robust look. The bold upright C-pillar trim provides a contrasting visual element, emphasising the vehicle’s proportions and design identity.

The EV4 saloon and EV4 hatchback’s striking front-end design feature Kia’s innovative EV Tiger Face, complemented by vertically oriented headlamps and the brand’s iconic Star Map lighting signature. This dynamic combination accentuates the vehicle’s wide, sporty stance while underlining its refined, cutting-edge character.

The EV4 saloon reimagines saloon typology with a sleek, streamlined silhouette incorporating a low bonnet that flows rearward to a long-tail design. A roof spoiler, unique to the EV4, reinforces the vehicle’s premium aesthetic, while machined 19-inch wheels with intricate technical stripe patterns highlight Kia’s ‘Opposites United’ design ethos. Together, these features deliver a progressive presence.

From the rear, the EV4 saloon continues this approach with a distinctive two-piece rear spoiler that works in combination with vertical light units to reinforce the vehicle’s wide stance and pioneering spirit. The clean bumper design, accented by a technical pattern where it meets the tailgate, underscores Kia’s attention to detail and advanced design.

The EV4 ‘GT-Line’ features exclusive design elements in addition to the innovative base model, creating a more dynamic character. The wing-shaped front and rear bumpers provide a stronger, sleeker impression, while the triangular-motif 19-inch wheels enhance the vehicle’s futuristic, sporty feel.

Kia will host its 2025 Kia EV Day in Tarragona, Spain, on 24 February, during which Kia will unveil the PV5’s product offerings, including derivative models and various conversion options, in conjunction with its strategic plans for the PBV business. Detailed design and product features of the PV5 will be officially revealed on 27 February, and an event video will be released on the Kia Worldwide YouTube channel in March.

All range figures throughout this release are determined according to the standardised EU measurement procedure (WLTP). Individual driving style and other factors, such as speed, outside temperature, topography and the use of electricity-consuming devices/units, have an influence on the real-life range and can possibly reduce it.