Following in the footsteps of Kia’s flagship EV, the EV9, the Kia EV4 has been named winner of the ‘Readers’ Choice’ Award. This trophy is voted for by What Car? readers, who chose the upcoming EV4 as their most highly anticipated new car of 2025, the vehicle’s first ever award from any publication, worldwide.
“Before every What Car? Awards, we ask our readers to name the upcoming model that they're most excited about. And this year more than 40% of respondents picked the EV4, meaning it attracted around twice as many votes as the next most popular model," commented What Car?’s panel of judges.
Kia revealed the Concept EV4 at its inaugural ‘Kia EV Day’ in October 2023. Revealed alongside the EV5 and Concept EV3, the EV4 represented a redefinition of the electric saloon under the Kia design philosophy, boasting an aggressive facial impression and a wide, imposing stance.
The production Kia EV4 will be formally unveiled in the coming months and will continue the momentum established by its sibling models: the EV3, EV6 and EV9.
Paul Philpott, President & CEO, Kia UK, commented: “What Car? is one of the most trusted and dependable publications for UK motorists, and recognition in their annual Car of the Year Awards is one of the most celebrated accomplishments any brand or vehicle can achieve. To receive three awards again this year is an great endorsement for the depth and strength of our line-up.
“Three years on from the launch of the fifth generation Sportage, this is now the third year in a row the Sportage has been named What Car?’s ‘Best Family SUV’, a testament to just how impressive the model is. It’s a consistently high performer for families everywhere, and this result follows a record year of sales success, with the Sportage the best-selling SUV in the UK in 2024 – and second best-selling car overall.
“I am particularly proud to see the EV3 and upcoming EV4 recognised for their talents. The EV3 is our bold new entrant into the electric compact SUV market, and the latest fully electric model to join our growing family, already proving very popular with customers. The EV4 is next on the way, adding greater variety to Kia’s line-up. Two awards for two of our EVs is tangible recognition that we continue to operate at the top of our game in bringing exciting and desirable EVs to our UK customers.”