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  • Kia EV3 awarded the highest possible grade in Euro NCAP’s assisted driving test with Highway Driving Assist 2
  • Highway Driving Assist 2 delivers strong performance across ‘assistance competence’ and ‘safety backup’ categories
  • 2025 grading marks the first time a Kia model has achieved the top score in this evaluation

The Kia EV3 has been awarded the highest possible rating of “Very Good” in the assisted driving test of Europe’s independent vehicle safety authority, Euro NCAP. The test evaluated the model’s Highway Driving Assist 2 (HDA 2), a system that combines real-time driver monitoring, adaptive cruise control, and lane centring.

The EV3 was assessed in two categories: ‘assistance competence’ and ‘safety backup’, scoring 74 and 88 out of 100 points, respectively. Resulting in a total score of 162 points, the model secured the top rating, making it Kia’s first model, as well as Hyundai Motor Group’s first model, to achieve this grade.

Euro NCAP noted that the EV3’s HDA 2 balances a high level of vehicle assistance with driver engagement, supporting the driver in a range of real-world scenarios, including changing lanes, maintaining lane position at various speeds, and coming to a stop if the driver becomes unresponsive. Combined with excellent safety back-up, the model offers “very good” motorway assistance.

“This excellent outcome reflects Kia’s commitment to delivering advanced technologies that enhance driver convenience and passenger safety,” said Pablo Martinez Masip, Vice President Product and Marketing of Kia Europe and COO of Kia Connect Europe. “The EV3’s performance in the Euro NCAP assisted driving test draws attention to the capabilities of Highway Driving Assist 2 and serves as a milestone for Hyundai Motor Group.”

The EV3 is Kia’s dedicated, high-volume electric car for the compact SUV market, offering the versatility and affordability to be the main car of the household. The model has been named as the 2025 World Car of the Year at the 2025 World Car Awards. In addition, the vehicle has won numerous awards in the UK including, most recently, ‘Best EV Crossover’ at the TopGear.com Electric Awards 2025, and ‘UK Car of the Year 2025’ at The UK Car of the Year Awards.

Now available in Europe, the EV3 features a segment-leading range of up to 375 miles* and an innovative interior design that optimises space, comfort, and accessibility. To expand the range of choice for customers, Kia plans to introduce an all-wheel-drive variant.


Test Drive the Kia EV3 in Wiltshire

Ready to experience the Kia EV3 in person? Be one of the first to get behind the wheel of this feature-packed SUV. Contact Chippenham Motor Company, your trusted Kia dealership in Wiltshire, to book your Kia EV3 test drive in Chippenham today. 

Call us on 01249 444000 or visit us at Chippenham Motor Company

*All range figures throughout this release are determined according to the standardised EU measurement procedure (WLTP). Individual driving style and other factors, such as speed, outside temperature, topography and the use of electricity-consuming devices/units, have an influence on the real-life range and can possibly reduce it.

 

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Chippenham Motor Company Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd's permissions as a Principal Firm allows Chippenham Motor Company Ltd and MRG to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.

Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.

Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

Chippenham Motor Company Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd's permissions as a Principal Firm allows Chippenham Motor Company Ltd and MRG to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.

Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.

Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.
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