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Salary: £DOE

Driver Licence Required: Yes

Posted: 08 July 2026

General Sales Manager

Location: Bumpers Farm, Chippenham

Full-Time | Competitive Salary + Company Car

We're looking for an experienced and ambitious General Sales Manager to lead the sales operation at our Bumpers Farm dealership. As a leading Kia retailer, we're proud to represent one of the UK's fastest-growing automotive brands while offering a wide selection of approved used vehicles.

This is an exciting opportunity for a proven automotive sales leader, working closely with our Used Car Sales Manager to drive performance, develop the team, maximise profitability, and deliver an exceptional customer experience.

The Role

As General Sales Manager, you'll be responsible for the overall performance of the dealership's sales function, ensuring the department operates efficiently and meets its targets.

Key Responsibilities

  • Leading, motivating, and developing the sales team to consistently achieve and exceed targets
  • Managing the day-to-day operation of the sales department, ensuring high standards of customer service at every stage of the buying journey
  • Driving new and used vehicle sales, finance, and value-added product performance
  • Monitoring KPIs, analysing performance, and implementing strategies to maximise profitability through effective stock management and sales strategies
  • Coaching and mentoring the team through regular one-to-ones
  • Working closely with other departments in the business to align activities and support dealership growth
  • Ensuring compliance with FCA regulations and manufacturer standards

What We're Looking For

  • Previous experience in a Sales Manager role within the automotive industry
  • A proven track record of achieving sales and profitability targets
  • Strong leadership and communication skills
  • A customer-first mindset with a passion to deliver outstanding service
  • Full UK driving licence & eligibility to work in the UK

What We Offer

  • Competitive salary
  • Company car
  • Full manufacturer training
  • Work within a friendly, supportive team environment

Employee-Owned Trust Benefits

  • Be part of a business where employees have a genuine stake in its success
  • A collaborative culture where everyone contributes to growth
  • Greater transparency and shared success across the organisation

Ready to apply?

Please email your CV to Jackie Bailey – jabcmc@googlemail.com

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Chippenham Motor Company Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd's permissions as a Principal Firm allows Chippenham Motor Company Ltd and MRG to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.

Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.

Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

Chippenham Motor Company Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd's permissions as a Principal Firm allows Chippenham Motor Company Ltd and MRG to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.

Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.

Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.
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