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PEUGEOT launches the new 308

New Peugeot 308

The new PEUGEOT 308 combines an attractive new design and a premium interior with class-leading technology and safety in the compact family car segment. Powerful and efficient plug-in hybrid engines are available for the first time on this model, and are complemented by advanced petrol and diesel powertrains. With a range of new trim levels, the new PEUGEOT 308 will arrive in showrooms later this year.

Continuing PEUGEOT’S incredible success in the compact family car segment, the new 308 sets new standards for the class. Proudly wearing the brand’s new logo, the latest design of the new PEUGEOT 308 showcases its dynamism and distinct identity, whilst setting the tone for future PEUGEOT models.

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In terms of technology, the new PEUGEOT 308 is equipped with the latest-generation driving aids and the PEUGEOT i-Cockpit® with 3D technology, plus i-Connect® Advanced, an infotainment system that is intuitive to use and always keeps you connected. The interior of the new 308 offers greater space and comfort, while carefully chosen materials emphasize the high-quality finish. Efficiency and performance are also enhanced with new aerodynamic details.

The new 308 is available with two plug-in hybrid powertrains as well as efficient petrol and diesel engines, giving buyers the power of choice to choose the powertrain that best meets their needs. By 2025 PEUGEOT will offer an electrified variant across its entire model line-up.

Julie David, Managing Director of Peugeot UK, said: “The compact family car class remains one of the most important and competitive segments - and one in which PEUGEOT has a proud record of success. It is therefore very exciting to be launching the new 308, which is one of the most efficient, practical and technologically advanced offerings in the market. With the addition of plug-in hybrid powertrains for the first time, the new 308 represents another significant step in our commitment to have an electrified variant of every new PEUGEOT model by 2025.”

New Peugeot 308
New Peugeot 308
New Peugeot 308

18 March 2021

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